Emerline Ji

I’m a user researcher and content designer crafting experiences. A former marketer, I uncover information through mixed methods and share stories that help shape brand and product vision.

I work at Somewhere Good, where I currently lead our consumer research and strategy efforts. I also have the honor of facilitating the SHIFT Fellowship, a one-year fellowship program inviting nuanced inquiry into building safer, expansive online platforms.


1_ Somewhere Good is on track to launch our beta app out into the internet wild in Spring 2022. Join the waitlist.

2_ A collaborative content studio founded by myself and brother. Name TBA.

3_ Foraging Futures is a storytelling project about entering tech work as a granddaughter of Korean immigrant tech laborers in Silicon Valley (1970s).


Send me note at studio@emerline.xyz if you're trying to reach me.